PremFina announces the appointment of Paul Trail as UK Sales & Marketing Director and Laura Sweetman as UK Chief Operating Officer.


Paul previously worked at Close Brothers Premium Finance, where he held the positions of Sales Director and Managing Director. Before joining its Premium Finance business, he worked at Close Brothers’ Motor Finance business and has held senior sales roles at HSBC and Citibank. At PremFina, Paul will be responsible for managing and developing broker relationships.


Laura Sweetman spent 20 years in several senior operational and sales at Close Brothers Premium Finance, working closely with some of the UK’s largest brokers to deliver a high level of service and support.


Both will report to UK and Ireland CEO Sharon Bishop who joined the business last summer.


PremFina aims to provide an alternative to the incumbent premium finance providers, grounded in technology to facilitate flexible insurance financing solutions for brokers and customers and deliver a superior customer experience.


Paul Trail commented: “PremFina is uniquely placed to offer something different to brokers, whether that is embedding premium finance or its software support for broker-funded loans. I’m proud to be joining a team that combines innovation with deep industry experience.


“I’m now looking forward to meeting brokers across the country, discussing how PremFina can fuel their business growth and our exciting product roadmap.”


Laura Sweetman added: “The opportunity to apply all the experience I have gained over the last 20 years in the Premium Finance world to a business that has great tech as its foundation and a clean sheet of paper on how we use it was compelling. I’m looking forward to growing the business as part of a driven team to deliver a truly differentiated proposition that meets brokers’ evolving needs.”


Sharon Bishop, UK & ROI CEO commented: “I’m delighted to welcome Paul and Laura to the business. Their experience, insights and enthusiasm for the sector are boundless. We’ve got big plans for the business and the right team in place to deliver them.”





About PremFina

PremFina is a London based FinTech which is revolutionising the way people pay for insurance.  It supplies insurance brokers and companies with a differentiated proposition which offers financing facilities as well as a white label cloud-based Software-as-a-Service (SaaS).  Their diverse team are located across the UK, Bulgaria, Poland and Spain and together exist to help customers, empower their partners and transform the insurance industry for the better by creating a world where insurance is more accessible and affordable for everyone.


Media enquiries: / 07863 350 270

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